Why Exfoliate?

image1-10Skin cells undergo a constant process of renewal. As we age this process becomes less efficient, and requires some additional help!

Encouraging the removal of dead skin cells gives skin a softer, more even texture and a more radiant appearance. It also allows the other skincare ingredients in the serums and moisturisers that we use to work more effectively.

How should I exfoliate?
Exfoliation can be done manually with a scrub or loofah, or with skincare ingredients that encourage the rate of cell turnover. Our Renewing Facial Exfoliator uses both methods for maximum effectiveness – tiny jojoba beads to gently polish the skin and papaya extract to help refine it. Our Invigorating Body Scrub contains 20% Arabica coffee grounds that have the added benefit of improving lymphatic circulation.

What about microbeads?
Plastic microbeads are bad news for our environment as they wash into the waterways and harm fish and other sea creatures. We really encourage you to avoid them – and with the United States set to phase out their use they’ll hopefully soon be a relic of the past. The jojoba beads and coffee grounds we use in our products are natural and biodegradable and are a much better option.

How often should I exfoliate?
Everyone’s skin is different, but generally once or twice a week is best. If your skin is particularly congested or you’re using lots of heavy sunscreen in the summer you may need to increase the frequency; if your skin is sensitive or dry (particularly during winter) you may need to do it less often.

Going Carbon Neutral

image1-8Whether you believe climate change is a reality or not, it generates some heated debate. But operating as a more sustainable and environmentally conscious business is important to us. For the past few years we have attained the status of a Certified Small Enterprise under the CarboNZero(TM) programme. You can read about what this means, and how it works, in much more detail here.

Effectively, we can now describe our business as being carbon neutral – a definition that applies to our operations. We don’t claim any of our products are carbon neutral, nor do we claim to be experts on the issue of climate change. What we have set out to do is become as informed as we can, and follow our own instincts: which are to take a balanced view. And, on balance, we feel it’s important for us to take action…however small.

We pride ourselves on being an ethical company. We believe it’s sensible to balance environmentally conscious thinking with actions that are practical, progressive and measurable. CarboNZero certification, in our view, fits these criteria. We have a small team and a streamlined, highly efficient operation, so our carbon footprint is not huge. But given the urgency and impact of climate change issues, we feel the effort to reduce and offset our emissions is worth making.

Does being carbon-neutral also benefit our marketing? Yes it does. Most notably it assists in our efforts to grow our export business. Do our customers benefit? Well we look at it this way: if you choose to buy from a carbon-neutral company such as Evolu, it’s a small action. But it’s no less a meaningful one, and it’s many small actions like these that help promote the adoption of more sustainable practices in business generally.

What’s In Your Scrub?

You cleanse, you tone, you moisturise – and once or twice a week you treat your skin to an exfoliating scrub. But if that scrub contains micro beads, or tiny plastic spheres added to cosmetics to help slough off dead cells, you may also be contributing to the non-biodegradable plastic soup that’s currently polluting our oceans.

Micro beads are often used instead of natural abrasives such as walnut shell or sea salt because they are spherical and won’t scratch the skin’s surface. But our waste water systems are not equipped to filter out the tiny plastic particles, so when they’re washed down the sink they end up being pumped straight back out again. Not only does this add to the mass of non biodegradable plastic in our waterways, it also poses a risk to fish and other sea creatures who are unable to distinguish between the tiny particles in the water and their food.

To make matters worse, micro beads can also act like tiny sponges and absorb other dangerous chemicals such as pesticides. These could eventually accumulate in dangerous levels in the human food chain. According to information collected by Beat the Microbead, an international campaign calling for a complete ban of the beads in all cosmetics, one study examined 670 fish and 35% had micro plastics in their stomachs. The highest number of fragments found in one fish was 83.

The campaign has already prompted many multinational companies to begin phasing micro beads out, but this will take time. Consumers also need to be educated to choose more environmentally friendly options. At Evolu we use natural alternatives such as biodegradable jojoba beads in our Renewing Facial Exfoliator and Arabica coffee grounds in our Invigorating Body Scrub.

For more information on the campaign to phase out micro beads, visit Beat the Microbead